Kaleido Rolls are now taking their fantastic salad roll to the super market. After months of development they’ve been able to bring their product to the lunch section of the supermarket. With a initial release throughout the Albert Heijn supermarket chain in Belgium.

Wagtail are once again delighted to create the branding for their sisier company RAINBOW MAKERS through which this new product will be released.

The logo incorporates the shape of the rolls while also referencing the crescent of a rainbow to house their sister company name. At the junctions top and bottom a graphic pattern hints at the versatility of the ingredients of the rolls.